Browse through our collection of previous episodes. Each season features 12 episodes. Bonus episodes are hosted by either Jen or Giselle. Find us wherever you get your podcasts.
A welcome back episode and classic Jen+Giselle chat! We share updates on our businesses, talk about building teams, Jen shares some big news, and we laugh over more love-fest moments (of course).
Michael shares his story about how The Logo Package Express was developed, we chat about the best branding tools of the trade, switching from Sketch to Figma, and setting up retainers for clients.
This episode's chat is all about nailing the sales call and it is packed with takeaways for you guys by Jen and Giselle.
We chat with Dave Hopkins of The Print Design Academy. Dave demystifies popular print design terms and shares how designers can increase revenue with print management.
We are talking all about working with web developers! If you’re a designer, wanting to up your web design game, or start outsourcing the dev work, this episode is for you.
As brand designers, we all know how important brand messaging is, but can often feel overwhelmed by the idea of finding and working with a copywriter. We are taking a deep dive in copywriting with Diana from Required Reading.
We go over how we get clients and beat imposter syndrome. Learn how to improve your relationship with your work, sell confidently and/or redefine success.
One of the most popular questions we get asked is how we book our ideal clients. Today we have Meredith Uyeyama from Quixotic Design Co on the podcast to chat all about booking dream clients and nailing the sales call.
Giselle and Jen believe that there is so much to be learned from difficult client experiences. While going through them can be hard, reflecting and sharing them with a supportive community can make us all better designers.
If you’ve ever wondered what value-based pricing is, if it might be right for your business, or how to present it to your clients, this episode is for you!
Giselle is joined by Shay M. Lawson, Esq to answer all your legal questions! Shay knows our design industry so well, and gives relatable advice throughout our conversation. This is one you won’t want to miss!
And that's a wrap! We’re finishing season 3 off with an episode packed with answers to your inbox questions.
We chat all types of healthy boundaries that we wish we'd set in the beginning of our brand studios (and are still working on now!) Designing for friends and family can be a great way to get work in the beginning phases of your bi
Typography is one of the most fun (if not challenging) parts of our jobs as brand designers. We go over the vocab, resources, and chat about our favorite foundries and fonts.
Relying on one source of income as an independent designer can be a slippery slope - Alex Cottles of The Routine Creative chats with us about how to diversify your income with multiple clients, digital products, and courses.
"How do I get more clients?" - Ah, the question that plagues us all, especially if you're new to the world of owning an independent branding studio. We cut through all the advice out there about how best to grow your client base.
Becca Levian chats with us about her transition from agency life to being an entrepreneur, asking for support, the myths of work/life balance, and cultivating a forward-facing mindset while also living your life to the fullest.
What are those limiting beliefs you keep telling yourself? “I’m not good at [blank].” “[Blank] is hard for me.” What if you could turn that around? What would your life look like? In this episode, we cover it all.
Brand designer and strategist Steph Wharton breaks down a typical brand design process in a roundtable discussion with Jen & Giselle.
When it comes to rebranding ourselves, why is it SO HARD despite us brand designers? Formerly Amber Hukari Creative, Amber tells us all about her rebrand process since she transformed into One 11 Studios (and why).
Jane gave us the low-down on how to unlock our inner CEO and transform our business as a result! In this episode, we talk about what our initial thoughts are on the word "CEO" and the benefits of stepping into this mindset.
What's a Designer Day Rate? Why would designers replace client retainers for this? And what are the benefits to this service? Jamie Starcevich tells us all about this premium one-day design service.
Wow, another season in the books! We're wrapping it up with an episode full of answers to your inbox questions. Jen and Giselle cover a wide range of topics for brand designers, including process, value-based pricing, dealing wit
Welcome! On Better: The Brand Designer Podcast, we chat all things design business-related, from running your studio, working from home, hiring, pricing, and more.
In this episode we discuss how to deal with "almost-clients:" the ones who are so excited to work with you and then ghost, who are lukewarm and then go with a competitor, or whose budget is just a tragic mismatch.
We're so excited to welcome Kathy Luong from the full-service creative studio Made by WMN to talk about her experience hiring an amazing team, stepping into a leadership role, and attracting higher-paying clients.
Amber Hukari shares how she used Instagram to grow her design studio, as well as advice you can implement into your social strategy.
We have an open and honest discussion on pricing in the brand design industry - get knowledge & advice on a "taboo" topic.
The second part of our conversation on pricing, what's worked and what's hurt us as we learn how to sell our brand design services.
We discuss how to make getting paid on time less of a "teeth pulling" experience and something that happens every project.
In this episode, Jen and Giselle discuss the Once Concept Method (more like, rave about it) and get a little deep about the psychology behind this method and why they've gotten great results from it.
What's it like to run a design studio, and in Jen and Giselle's case, at home? Tune in to hear about what a typical workday is like and how we accommodate our work life to better fit our lifestyles.
Whether you're a productivity wiz, or you simply can't keep yourself focused, we hope this episode stirs up some motivation for you to get those tasks done.
We have a juicy episode for you today! Jen and Giselle share the top traits they learned to spot that their ideal clients share, as well as the ones they learned to avoid. You don't want to miss this one!
Abbey from Wayfarer Design Studio is a master at attracting dream projects and spills all her secrets to us on how she does it.
We had a great time in this episode answering a lot of inbox questions from our Facebook group!
We had some interest in learning more about Jen’s experience having a baby and scaling her business at the same time, and so she recorded an episode about it where she chats through maternity leave, struggles, wins, and more.
In this solo episode, Giselle opens up about why and how she launched a digital course. product ideation, goal-setting, prelaunching and launching, imposter syndrome, progress over perfection, mental health, and more.