episode
archive

Browse through our collection of previous episodes. Each season features 12 episodes. Bonus episodes are hosted by either Jen or Giselle. Find us wherever you get your podcasts.

Catching Up with Jen & Giselle

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Catching Up with Jen & Giselle

A welcome back episode and classic Jen+Giselle chat! We share updates on our businesses, talk about building teams, Jen shares some big news, and we laugh over more love-fest moments (of course).

Oct 27, 2020

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46 min

The Best Branding Tools of the Trade with Michael Bruny-Groth from The Logo Package

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The Best Branding Tools of the Trade with Michael Bruny-Groth from The Logo Package

Michael shares his story about how The Logo Package Express was developed, we chat about the best branding tools of the trade, switching from Sketch to Figma, and setting up retainers for clients.

Nov 2, 2020

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1 hr 18 min

Nailing The Sales Call

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Nailing The Sales Call

This episode's chat is all about nailing the sales call and it is packed with takeaways for you guys by Jen and Giselle.

Nov 10, 2020

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52 min

Mastering Print Design with Dave Hopkins from Print Academy

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Mastering Print Design with Dave Hopkins from Print Academy

We chat with Dave Hopkins of The Print Design Academy. Dave demystifies popular print design terms and shares how designers can increase revenue with print management.

Nov 17, 2020

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59 min

Working with Web Developers

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Working with Web Developers

We are talking all about working with web developers! If you’re a designer, wanting to up your web design game, or start outsourcing the dev work, this episode is for you.

Nov 24, 2020

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56 min

Working with Copywriters with Diana Martinez from Required Reading

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Working with Copywriters with Diana Martinez from Required Reading

As brand designers, we all know how important brand messaging is, but can often feel overwhelmed by the idea of finding and working with a copywriter. We are taking a deep dive in copywriting with Diana from Required Reading.

Dec 1, 2020

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1 hr 4 min

Designer Confidence and Imposter Syndrome

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Designer Confidence and Imposter Syndrome

We go over how we get clients and beat imposter syndrome. Learn how to improve your relationship with your work, sell confidently and/or redefine success.

Dec 8, 2020

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1 hr 6 min

How to Book Your Dream Clients with Meredith Uyeyama from Quixotic Design Co

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How to Book Your Dream Clients with Meredith Uyeyama from Quixotic Design Co

One of the most popular questions we get asked is how we book our ideal clients. Today we have Meredith Uyeyama from Quixotic Design Co on the podcast to chat all about booking dream clients and nailing the sales call.

Dec 15, 2020

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1 hr 4 min

Difficult Client Stories

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Difficult Client Stories

Giselle and Jen believe that there is so much to be learned from difficult client experiences. While going through them can be hard, reflecting and sharing them with a supportive community can make us all better designers.

Dec 22, 2020

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55 min

Value-Based Pricing and Shifting Your Mindset with Morgan Rapp

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Value-Based Pricing and Shifting Your Mindset with Morgan Rapp

If you’ve ever wondered what value-based pricing is, if it might be right for your business, or how to present it to your clients, this episode is for you!

Dec 29, 2020

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1 hr 7 min

All Things Legal with Shay M. Lawson, Esq

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All Things Legal with Shay M. Lawson, Esq

Giselle is joined by Shay M. Lawson, Esq to answer all your legal questions! Shay knows our design industry so well, and gives relatable advice throughout our conversation. This is one you won’t want to miss!

Jan 5, 2021

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1 hr 2 min

Answering Your Inbox Questions #3

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Answering Your Inbox Questions #3

And that's a wrap! We’re finishing season 3 off with an episode packed with answers to your inbox questions.

Jan 26, 2021

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50 min

Setting Healthy Boundaries in Your Design Business

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Setting Healthy Boundaries in Your Design Business

We chat all types of healthy boundaries that we wish we'd set in the beginning of our brand studios (and are still working on now!) Designing for friends and family can be a great way to get work in the beginning phases of your bi

February 4, 2020

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46 min

Typography, Typography, Typography!

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Typography, Typography, Typography!

Typography is one of the most fun (if not challenging) parts of our jobs as brand designers. We go over the vocab, resources, and chat about our favorite foundries and fonts.

February 18, 2020

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40 min

Strategically Diversifying Your Income with Alex Cottles from The Routine Creative

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Strategically Diversifying Your Income with Alex Cottles from The Routine Creative

Relying on one source of income as an independent designer can be a slippery slope - Alex Cottles of The Routine Creative chats with us about how to diversify your income with multiple clients, digital products, and courses.

February 25, 2020

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49 min

Creative Ways to Get Clients

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Creative Ways to Get Clients

"How do I get more clients?" - Ah, the question that plagues us all, especially if you're new to the world of owning an independent branding studio. We cut through all the advice out there about how best to grow your client base.

March 3, 2020

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41 min

Parenting While Building Your Design Business with Becca Levian from Skye High Interactive

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Parenting While Building Your Design Business with Becca Levian from Skye High Interactive

Becca Levian chats with us about her transition from agency life to being an entrepreneur, asking for support, the myths of work/life balance, and cultivating a forward-facing mindset while also living your life to the fullest.

March 10, 2020

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43 min

Crafting a Growth Mindset with Avani Miriyala

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Crafting a Growth Mindset with Avani Miriyala

What are those limiting beliefs you keep telling yourself? “I’m not good at [blank].” “[Blank] is hard for me.” What if you could turn that around? What would your life look like? In this episode, we cover it all.

March 17, 2020

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52 min

All About the Design Process with Steph Wharton

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All About the Design Process with Steph Wharton

Brand designer and strategist Steph Wharton breaks down a typical brand design process in a roundtable discussion with Jen & Giselle.

March 24, 2020

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48 min

Rebranding Your Design Business with Amber D'Ambrosio from One 11 Studios

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Rebranding Your Design Business with Amber D'Ambrosio from One 11 Studios

When it comes to rebranding ourselves, why is it SO HARD despite us brand designers? Formerly Amber Hukari Creative, Amber tells us all about her rebrand process since she transformed into One 11 Studios (and why).

March 31, 2020

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46 min

Unlock Your Inner CEO with Jane Scudder from The New Exec

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Unlock Your Inner CEO with Jane Scudder from The New Exec

Jane gave us the low-down on how to unlock our inner CEO and transform our business as a result! In this episode, we talk about what our initial thoughts are on the word "CEO" and the benefits of stepping into this mindset.

April 7, 2020

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41 min

Designer Day Rate with Jamie Starcevich from Spruce Rd

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Designer Day Rate with Jamie Starcevich from Spruce Rd

What's a Designer Day Rate? Why would designers replace client retainers for this? And what are the benefits to this service? Jamie Starcevich tells us all about this premium one-day design service.

April 14, 2020

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55 min

Answering Your Inbox Questions #2

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Answering Your Inbox Questions #2

Wow, another season in the books! We're wrapping it up with an episode full of answers to your inbox questions. Jen and Giselle cover a wide range of topics for brand designers, including process, value-based pricing, dealing wit

April 21, 2020

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41 min

Welcome to Better: The Brand Designer Podcast

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Welcome to Better: The Brand Designer Podcast

Welcome! On Better: The Brand Designer Podcast, we chat all things design business-related, from running your studio, working from home, hiring, pricing, and more.

October 1, 2019

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38 min

Dealing with Potential Client Rejection

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Dealing with Potential Client Rejection

In this episode we discuss how to deal with "almost-clients:" the ones who are so excited to work with you and then ghost, who are lukewarm and then go with a competitor, or whose budget is just a tragic mismatch.

October 2, 2019

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28 min

Building Your Design Team with Kathy Luong from MADE BY WMN

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Building Your Design Team with Kathy Luong from MADE BY WMN

We're so excited to welcome Kathy Luong from the full-service creative studio Made by WMN to talk about her experience hiring an amazing team, stepping into a leadership role, and attracting higher-paying clients.

February 11, 2020

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48 min

Instagram Marketing for Designers with Amber Hukari Creative

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Instagram Marketing for Designers with Amber Hukari Creative

Amber Hukari shares how she used Instagram to grow her design studio, as well as advice you can implement into your social strategy.

October 3, 2019

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43 min

An Honest Conversation on Pricing (Part 1)

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An Honest Conversation on Pricing (Part 1)

We have an open and honest discussion on pricing in the brand design industry - get knowledge & advice on a "taboo" topic.

October 8, 2019

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32 min

An Honest Conversation on Pricing (Part 2)

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An Honest Conversation on Pricing (Part 2)

The second part of our conversation on pricing, what's worked and what's hurt us as we learn how to sell our brand design services.

October 15, 2019

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33 min

Getting Paid on Time

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Getting Paid on Time

We discuss how to make getting paid on time less of a "teeth pulling" experience and something that happens every project.

October 22, 2019

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42 min

Presenting Concepts to Clients

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Presenting Concepts to Clients

In this episode, Jen and Giselle discuss the Once Concept Method (more like, rave about it) and get a little deep about the psychology behind this method and why they've gotten great results from it.

October 29, 2019

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42 min

Day in the Life of a Brand Design Studio Owner

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Day in the Life of a Brand Design Studio Owner

What's it like to run a design studio, and in Jen and Giselle's case, at home? Tune in to hear about what a typical workday is like and how we accommodate our work life to better fit our lifestyles.

November 5, 2019

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35 min

Our Favorite Time Management & Productivity Tips

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Our Favorite Time Management & Productivity Tips

Whether you're a productivity wiz, or you simply can't keep yourself focused, we hope this episode stirs up some motivation for you to get those tasks done.

November 12, 2019

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24 min

How to Identify Good Clients and Avoid Red Flag Clients

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How to Identify Good Clients and Avoid Red Flag Clients

We have a juicy episode for you today! Jen and Giselle share the top traits they learned to spot that their ideal clients share, as well as the ones they learned to avoid. You don't want to miss this one!

November 19, 2019

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38 min

Attracting Dream Clients and Building Your Design Business with Wayfarer Design Studio

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Attracting Dream Clients and Building Your Design Business with Wayfarer Design Studio

Abbey from Wayfarer Design Studio is a master at attracting dream projects and spills all her secrets to us on how she does it.

November 26, 2019

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51 min

Answering Your Inbox Questions

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Answering Your Inbox Questions

We had a great time in this episode answering a lot of inbox questions from our Facebook group!

December 3, 2019

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51 min

Navigating Maternity Leave & Scaling a Business With a Newborn

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Navigating Maternity Leave & Scaling a Business With a Newborn

We had some interest in learning more about Jen’s experience having a baby and scaling her business at the same time, and so she recorded an episode about it where she chats through maternity leave, struggles, wins, and more.

January 12, 2021

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35 min

our listeners rock

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I love, LOVE this podcast!! It is seriously the graphic design podcast I've been searching/waiting for especially since I am just beginning my career as a brand designer. You both are so relatable and honest, and I feel like I'm friends with you even though I don't even know you! Haha! So THANK YOU!! Keep doing what you're doing and I can't wait to hear more.

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I love this podcast and was hooked from episode 1! Jen and Giselle are so relatable, honest and helpful! I feel like they're my design friends every time I listen. Their Facebook group is also super helpful and a great community!

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@whsijey
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Such an encouraging podcast full of good info. Jen and Giselle are upbeat and fun to listen to. I love knowing that I’m not the only one learning and making adjustments to my business. I never feel overwhelmed or like I’m failing after listening to a new episode: I feel like I have friends learning right alongside me. This is such a great example of community over competition.

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@carmen.barnhill