Packaging design is a whole other animal - and in our eyes, more complicated than Brand Identity design. There are so many steps, checklists, file types, and terms to understand, let alone legal specifications and printer communications to work through. We invited Lauren Braier, owner of Elby Creative and multipassionate entrepreneur with an emphasis on packaging design, to chat with us about what adding packaging design services to your offerings arsenal looks like.
Elby Creative is a playfully modern design studio that transforms e-commerce brands into scroll-stopping sensations. In this episode Lauren shares loads of valuable information about what you need to know to work with packaging clients (and what pitfalls you need to avoid!) to step into the space with confidence.
Guest Name: Lauren Braier
Guest Business Name: Elby Creative
Guest Website: www.elbycreative.com
Guest Instagram: @elbycreative