As brand designers, we all know how important brand messaging is, but can often feel overwhelmed by the idea of finding and working with a copywriter. Today we are taking a deep dive in copywriting with Diana from Required Reading.
We start our conversation today with a discussion about books we are reading/recently finished. (You’re going to want to check some of these out!) Diana shares how she got started writing for brands and we share our tips for getting started with a copywriter.
Giselle and Jen share some of the best questions that we ask in client questionnaires and Diana talks all about the importance of brand messaging. We finish off our chat sharing our strategies for confidently beating imposter syndrome.
If you are a brand designer thinking about working with a copywriter or have worked with a copywriter, this is a conversation you won’t want to miss!